No matter whether your business is big or small, digital technology is here and it is here to stay so businesses must not be complacent and instead, move with the times. It is important to recognise what happens when businesses don’t or won’t keep up with digital technology and the effect that can have on the success of their business ongoing.
Businesses are transforming more and more to digital, it really is the future of business but for many we’ve got a big problem around complacency, especially with larger organisations. The larger the organisation usually the more complacent they are. The “bigger fish” become a little bit ignorant to what’s happening outside of their organisation as to how they should change. Think about Blockbuster ignoring Netflix or Borders ignoring the rise of ebooks, it didn’t go very well for those companies. If you’re an organisation that’s complacent in the way that you’re working, you’ve got a bit of a challenge ahead with the rise in digital technology and hybrid workforces.
When COVID first hit, if you didn’t have the technology to allow your employees to work from home, you were closing your doors until you were ready to do that. So, being ready to be flexible and avoid all of those risks is incredibly important now, and also to start going into the future as well. The big thing when it comes to jumping on board with digital technology for your business is to just start. A lot of organisations out there will say I’m not a digital organisation, technology is not for me, but the reality is that technology is going to impact every organisation if it hasn’t already.
Every organisation no matter how big or small, your digital footprint needs to expand. You need to be aware so that you’re accessible by customers, so that people will actually discover you and find out the great work that you do.
Behind the scenes you need to be lifting your digital acumen not just from a cybersecurity point of view but also thinking about how am I going to operate as an organisation to be more effective and more efficient than my competition. That’s something businesses should really take on board.
If you don’t exist on Google Maps, if you’re not on social media or online at all, it’s likely people don’t know about your business. If you are a café and I go to your listing on Google Maps, if you don’t have a website that I can look at your menu, look at photographs of the food that you serve, how am I going to want to come to your premises? I don’t think anyone can sit back and say digital and technology isn’t for me. We’ve got to broaden our horizons a bit more now if we want to keep up and thrive in the future of business.
Now more than ever with COVID times, having an online presence and being able to work with digital technology in your business is crucial to be able to continue to run. If you don’t expand into the digital market you could be missing out on potential customers and clients, losing out on possible profits and falling behind your competitors. The choice is yours.
This blog is based predominantly on the information given by Geoff Quattromani during his appearance on Series Five: The Future of Business Summit – Life on Mars 2022. Episode One: Digital Technology and Hybrid Workforces – Life on Future Earth.